By Dave ReddyPractice Lead, Media + InfluencersHost, Pressing Matters podcast This is the first in a series of posts on how the B2B tech media landscape is changing and how those changes are impa
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It’s not easy for a B2B tech company to break through with earned media.Editorial teams continue to shrink. Only the biggest of the big tech giants is covered with regularity. And very few of tech's d
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The Predicted Impact of Trump 2.0 Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their rele
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This fall, I attended the Axios BFD Summit in New York City. The annual dealmakers summit was a half-day event consisting of engaging 20-minute on-stage discussions between top executives and Axios ed
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Engaging AI Reporters During a Hype CycleBy Ashley Paula-LeggeIf you’re in a communications role for an AI company that doesn’t have the brand recognition of Big Tech or let’s say Perplexity, Nvidia o
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The human body, tech companies and artificial intelligence all walk into a Las Vegas bar...Last month, I had the privilege of exploring the future of human health and technology at the annual HLTH con
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By Scott FriedmanBig Valley’s “AI Disclosure and Transparency: Closing the Trust Gap” report was designed to inspire wider awareness of AI dialogues and inspire business, marketing and communications
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Is this our new normal?Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This
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By Charles Cooper B2B tech companies face unique challenges when incorporating AI into their content strategies. However, they often make things more difficult by committing a few common missteps
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Regulations, Fraud, and the ElectionWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their re
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In the fast-paced world of technology and business, one trend stands out like a glitch in the system: tech executives are delivering increasingly bland and uninspired commentary. This phenomenon, best
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Building on last year's post about AI and journalism, Season 2 of our Pressing Matters podcast focused on asking all of our guests how they figured AI would impact the future of journalism.A dozen epi
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AI and Cybersecurity Conversations Dominate Summer 2024 DiscussionsA Rollercoaster to End the SummerWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shiftin
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With Black Hat USA 2024 now officially over, it’s time to reflect on what we saw and heard. The event welcomed more than 20,000 in-person attendees at the Mandalay Bay Convention Center in Las Vegas.
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For years, DevSecOps was supposed to usher in a world in which applications would be secure by design.Earlier development approaches such as Waterfall, Agile, DevOps, and Shift-left tacked on security
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Cybersecurity Expert Tips for Making the Most of Black Hat USA 2024As we head into a busy week at Black Hat USA, cybersecurity – and cybersecurity vendors – are making headlines. The recent DarkReadin
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Top Conversations in Technology for MarketersWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize
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Data Analytics Insights on Microsoft/CrowdStrike IT OutageThe Microsoft/CrowdStrike IT outage of July 19th, 2024 might go down as one of the biggest crisis spillovers in recent history. From thousands
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Late last month, hundreds of technology, visionaries and media, descended on downtown Toronto for the Collision 2024 conference to share ideas, articulate emerging technologies and innovations that wi
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Black Hat USA 2024: Insights from Cybersecurity Storytelling StrategistsWhile annual threat research reports like Verizon DBIR make big media splashes, the reality is security vendors, reporters, and
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Last month, I had the privilege of attending the DIA 2024 conference, the premier event for professionals in drug development and regulatory affairs.Often, this group of 5,000 clinical research profes
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