Yes, AI can write. But it can't tell your story.As Taylor Berger scrawled across her sign in the early days of the Writers Guild of America protests, “AI doesn’t have childhood trauma.” Leave it to th
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Welcome to the June 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ada
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Welcome to the May 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adap
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The excitement – and fear – generated by Artificial Intelligence (AI) makes it hard to know what to think about AI in communications. Much of the conversation has focused on the technology’s job-kill
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Welcome to the April 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ad
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Public relations and communications skills have never been more important for business and organizational success. However, the functions don’t get the respect they deserve because the industry hasn’t
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The communications industry suffers from the portrayal of basic data observations as insights. At the same time, key insights can often be lost in the noise of data-rich slideware.I was reminded of th
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Welcome to the March 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ad
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It’s safe to say that conferences are back to total health as 40,000 healthcare IT professionals met at HIMSS 2023 to explore new trends, discuss challenges, and collaborate on solutions.Hosted in Chi
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As the curtain goes up on RSA 2023, this year in cybersecurity has started off red hot – from Russia’s continued attacks against Ukraine via WhisperGate, to the announcement of ChatGPT which has spark
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When the healthcare industry is flooded with technology solutions to solve today’s challenges - how do you ensure your voice is heard?One of the reasons I love working in software and technology is th
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By Big Valley Media + Influencer Leads Andy Shane and Josh SwarzSpotlight: Meet the Media Covering RSAWith the RSA Conference fast approaching, we thought it would be fun and insightful to ‘turn the t
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Cybersecurity CMOs are under increasing pressure to generate leads and build brand awareness in a very crowded market. In fact, in a recent interview with CRN, Check Point Software Co-founder and CEO
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Welcome to the February 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and
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With RSA rapidly approaching and the looming specter of COVID lifting, attendance is expected to be back to pre-pandemic levels. Along with the conference itself, many will attend a variety of parties
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I attended my first RSA Conference in 1997. While sessions have changed over the years, the reason why I attend remains the same – I want to learn, but also want to be challenged on expected industry
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The Roads Most Traveled Take Us to RSA 🚗For Josh Swarz, myself, and the other seasoned professionals at Big Valley Marketing, trade shows provide an opportunity to further position our clients as thou
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Welcome to the January 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and
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With more than 25 years of experience in the technology industry, Linda Gray Martin is Senior Vice President of RSA Conference. In this role, Gray Martin’s ultimate goal is to ensure RSAC is the “must
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Welcome to the December 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and
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Each January the National Retail Federation (NRF) hosts their ‘Big Show’ to showcase emerging trends that consumers and retailers can expect to see and experience in the year ahead. At this year’s eve
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