The 1987 sleeper hit turned cult classic, The Princess Bride, is a fairy tale about true love, replete with pirates and sword fights, a damsel in distress, and the delight of unexpected friendship. It’s also a master class on high tech marketing strategy. Let me explain. No, there is too much. Let me sum up.Read more
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Over the past several weeks, our lives have been disrupted. Schools, shops, sports, conferences, concerts, businesses – even countries have closed, leaving us trying to figure out what this new normal will look like. For the time being, it is still to be determined. While for most of us the ‘new normal’ will most certainlyRead more
Communications, Content Marketing, Influencer Marketing, Strategy | Comments are Closed | 12 February, 2020 | 0
I’m part of a generation of (aging) sports fans who grew up listening to Howard Cosell, the ABC broadcaster who became famous for “telling it like it is.” In an era when sports announcers were expected to stick to just calling the games, Cosell broke the mold. Sports, he said, was about a lot moreRead more
Big Valley, Communications, Content Marketing, Marketing, Silicon Valley | Comments are Closed | 19 September, 2019 | 2
Why Do So Few Break Through? When I started out in tech in the Valley, we were still producing physical clip reports using x-acto knives and Elmer’s paste. The office memo was far more commonplace than a relatively new innovation called email. There were dozens of industry publications dedicated to the burgeoning PC revolution, withRead more
Big Valley, Communications, Content Marketing, Uncategorized | Comments are Closed | 16 July, 2019 | 1
It’s not easy for a b2b tech company to break through in a media environment that spends such an inordinate amount of time reporting on the big tech companies, scandals, and, well, big tech companies involved in scandals. Editorial teams continue to shrink and very few dedicate resources to product news anymore. Real-world customer stories stillRead more
Big Valley, Communications, Content Marketing, Influencer Marketing, Marketing, Research + Analytics, Silicon Valley, Strategy | Comments are Closed | 7 May, 2019 | 2
Welcome to Dave Reddy, Marianna Vyridi and Charlie Cooper, bolstering our team of experts to build the “new playbook” for technology marketers.
Big Valley, Communications, Content Marketing, Uncategorized | Comments are Closed | 19 February, 2019 | 0
I recently binge watched Amazon’s new take on Tom Clancy’s CIA-analyst-turned-field-operative, Jack Ryan (played by John Krasinksi, formerly John Halper in “The Office”). Early in episode one, when the higher-ups at the C.I.A. strongarm Ryan to strap on a SIG-Sauer P226 and hop on a plane to fight terrorists in Yemen, he delivers his takeRead more
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