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As the curtain goes up on RSA 2023, this year in cybersecurity has started off red hot – from Russia’s continued attacks against Ukraine via WhisperGate, to the announcement of ChatGPT which has sparked a larger discussion on generative AI and its impact on cybersecurity.  While last year’s conference still felt some of the pandemic’sRead more

By Big Valley Media + Influencer Leads Andy Shane and Josh Swarz Spotlight: Meet the Media Covering RSA With the RSA Conference fast approaching, we thought it would be fun and insightful to ‘turn the tables’ on some of the journalists we work with on a daily basis – to ask them some questions, andRead more

Cybersecurity CMOs are under increasing pressure to generate leads and build brand awareness in a very crowded market. In fact, in a recent interview with CRN, Check Point  Software Co-founder and CEO Gil Shwed lamented that there is “too much innovation” in the space. Customers “cannot review 300 technologies every year,” he added. The RSARead more

With RSA rapidly approaching and the looming specter of COVID lifting, attendance is expected to be back to pre-pandemic levels. Along with the conference itself, many will attend a variety of parties that will be thrown — all in an effort to reconnect with colleagues, meet new people, and unwind. I know Josh Swarz andRead more

I attended my first RSA Conference in 1997. While sessions have changed over the years, the reason why I attend remains the same – I want to learn, but also want to be challenged on expected industry norms. I want to hear fresh, diverse perspectives even on evergreen topics. This year, geopolitics, privacy, incident responseRead more

The Roads Most Traveled Take Us to RSA 🚗 For Josh Swarz, myself, and the other seasoned professionals at Big Valley Marketing, trade shows provide an opportunity to further position our clients as thought leaders by sharing their stories with the media. With more than 2,000 shows under our collective belts, Big Valley Leadership, ClientRead more

Each January the National Retail Federation (NRF) hosts their ‘Big Show’ to showcase emerging trends that consumers and retailers can expect to see and experience in the year ahead. At this year’s event, the news was a mixed shopping bag of innovation, new and lingering challenges and the return of a favorite American pastime: in-personRead more

Everyone working in tech knows CES. And, while my days packed with grand announcements, on-site briefings, award submissions and product reviews might be in the rearview, I can’t help but keep an eye on the show for the giant new screens, better-than-ever computers, cutting-edge robots and other shiny new objects that will no doubt findRead more

This year marks the 25th anniversary of Black Hat, which will take place from August 6-11 at  Mandalay Bay. In this interview, Steve Wylie, Vice President (Market Pillar Lead, Cybersecurity) and General Manager of Black Hat, reflects on this significant milestone, previews the event’s keynotes and exciting research to be unveiled at the event andRead more