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By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast In the fourth part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy asserts that brands risk missed opportunities by not addressing topics at the intersection of politics,Read more

By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast In the third part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy provides early guidance on how to embrace and work with AI-powered reporters. The issue: AIRead more

By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast In the second part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy explores the evolution of paid opportunities and their role in today’s communications plans.   TheRead more

Building on last year’s post about AI and journalism, Season 2 of our Pressing Matters podcast focused on asking all of our guests how they figured AI would impact the future of journalism. A dozen episodes and 13 distinguished guests later, it’s still anyone’s guess. Not that we didn’t try and get to the bottomRead more

Writing with soul – can AI do it? As the art – or perhaps the act – of writing becomes increasingly automated, I often wonder what my first PR boss and noted grammarian, the late Fred Hoar, would think of generative AI’s language skills. If your writing wasn’t spot on, Fred would politely inform youRead more

In the constantly changing media and influencer landscape, telling great B2B tech stories – which has always been difficult – has only become harder and harder. Far fewer reporters are covering the space, and those that do are often locked in – sometimes not by choice – to covering only the top five or soRead more

Four months after publishing its 2020 State of Tech Journalism Report, Muckrack dropped its 2021 State of Journalism Report this week. There are many similarities between reporters in general and tech beat reporters, but the story is in the differences – two in particular: how reporters view the quality and presentation of information we share;Read more

News, by definition, is always being refreshed by the world it mirrors. A year ago, few if any of us even knew the word “COVID” or “coronavirus.” And pandemics were something that happened long, long ago in a black-and-white world. Still, news – paradoxically – has a predictably about it, even in the unpredictable worldRead more

Every presidential election subsumes a massive percentage of the news hole. But like everything else about 2020, this one’s going to be an absolute cluster. COVID. Trump. RBG. Taxes. Protests. The Melania Tapes. And there’s more to come, no doubt. And covering it all is a media so bifurcated that CNN’s opinion desk is consideredRead more

It’s a classic PR conundrum. A disaster happens. A hurricane. A plane crash. 9/11. You have a relevant story to pitch to press – but do you? Or is doing so just plain tacky? Like never before, PR pros are asking those questions all day and every day. Plainly put, the COVID-19 outbreak is theRead more