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Welcome to the July 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus June 2021) and year-over-year (versus July 2020).       Big Picture: Despite all theRead more

Welcome to the June 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus  May  2021) and year-over-year (versus  June  2020).     Read more

Welcome to the May 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus April 2021) and year-over-year (versus May 2020).    Trending: May 2021 was amazing if you are aRead more

Welcome to the April 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2021) and year-over-year (versus April 2020).     Trending: So, it’s interesting to see how tech conversationsRead more

Four months after publishing its 2020 State of Tech Journalism Report, Muckrack dropped its 2021 State of Journalism Report this week. There are many similarities between reporters in general and tech beat reporters, but the story is in the differences – two in particular: how reporters view the quality and presentation of information we share;Read more

Welcome to the February 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus January 2021) and year-over-year (versus February 2020).    Top 10 Analysis: BitcoinRead more

With global cyber-attacks again seizing headlines, I’ve been thinking about how cybersecurity coverage has evolved over the years. In the last 12 months alone, the topic “cybersecurity” fluctuated wildly in our Top Conversations in Tech – ranging from the #9 spot to #16. We’ve seen the coverage of the topic spike every time there isRead more

Each month Big Valley tracks top conversations in tech and it’s hardly a surprise to learn that Software as a Service (SaaS) loomed as a big topic of interest in January. Even before we understood the full magnitude of the impact that Covid would have on businesses, Gartner was predicting that SaaS would generate aroundRead more

Welcome to the December 2020 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus November 2020) andRead more

News, by definition, is always being refreshed by the world it mirrors. A year ago, few if any of us even knew the word “COVID” or “coronavirus.” And pandemics were something that happened long, long ago in a black-and-white world. Still, news – paradoxically – has a predictably about it, even in the unpredictable worldRead more