Blog

If you’re in B2B tech, your calendar is packed with industry conferences, customer summits, and webinars. But simply showing up isn’t enough. Successfully marketing your event presence on social media can be the difference between an empty booth and a packed session—or between passive engagement and real pipeline impact. Yet, most event promotion strategies onRead more

By Scott Friedman Big Valley’s “AI Disclosure and Transparency: Closing the Trust Gap” report was designed to inspire wider awareness of AI dialogues and inspire business, marketing and communications leaders to engage in more conversation about the use of AI in their product and business decision making. One key question the report focused on: WhatRead more

With Black Hat USA 2024 now officially over, it’s time to reflect on what we saw and heard. The event welcomed more than 20,000 in-person attendees at the Mandalay Bay Convention Center in Las Vegas. Although smaller by half in terms of the number of attendees compared to RSAC, Black Hat seemed crowded and itsRead more

Cybersecurity Expert Tips for Making the Most of Black Hat USA 2024 As we head into a busy week at Black Hat USA, cybersecurity – and cybersecurity vendors – are making headlines. The recent DarkReading story, “Security Firm Accidentally Hires North Korean Hacker, Did Not KnowBe4,” is a sober reminder of the nation state threatRead more

Black Hat USA 2024: Insights from Cybersecurity Storytelling Strategists While annual threat research reports like Verizon DBIR make big media splashes, the reality is  security vendors, reporters, and government agencies are doing threat research storytelling everyday. With cybersecurity a national security issue, the “how” these stories get told is more important than ever. With BlackRead more

One of the most critical parts of a B2B tech company’s marketing strategy is leveraging your early adopter customers through a strategic customer marketing program. Before you can cross that chasm and enter the early majority phase, early adopters and their voices in the market are vital to building that bridge.  So, how do youRead more

Effective strategies for running high-impact customer co-marketing programs. It’s been nearly five years since I first penned a blog reflecting on how so many companies struggle with running effective, scalable — and genuinely high-impact — customer reference programs. I felt it was important to revisit the topic and offer some sharper perspective and advice forRead more

When I started Big Valley 10 years ago, we had ambition but not much firepower. My vision was to transform the technology marketing landscape with a “team of experts” approach focused on strategy, content, media and analytics – led by experienced Client Partners. At the time, I wrote “Silicon Valley deserves more,” and we intendedRead more

The Roads Most Traveled Take Us to RSA 🚗 For Josh Swarz, myself, and the other seasoned professionals at Big Valley Marketing, trade shows provide an opportunity to further position our clients as thought leaders by sharing their stories with the media. With more than 2,000 shows under our collective belts, Big Valley Leadership, ClientRead more

Welcome to the August 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2022) and year-over-year (versus AugustRead more