Blog

By Arianna Crawford, The Social Media Explorer The Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platforms that may enable them generate new, innovative and uniquely meaningful approaches to reaching out to and interacting with their audiences. Adopting and maintainingRead more

By Arianna Crawford, The Social Media Explorer The Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platforms that may enable them generate new, innovative and uniquely meaningful approaches to reaching out to and interacting with their audiences. Adopting and maintainingRead more

Because the algorithm favors people, not logos, and your executives are busy being executives. The Company LinkedIn Page Isn’t Enough It’s a critical part of your digital presence. It’s where people go to learn who you are, what you do, and what you stand for. But when it comes to reach and engagement? The companyRead more

It’s undeniable that Facebook is no longer what it once was. Putting aside the controversies around mismanagement of private data and platforming misinformation and incendiary content, the heart of Facebook’s decline is oversaturation. When every person you have ever met, every brand you can think of, and all their thoughts are in one place, itRead more

For most of Big Valley’s B2B tech clients, LinkedIn is the sole focus of their social media strategies. It is not just a place to invest, it is THE investment. And that’s because LinkedIn has been all business, all the time. Their key features – company pages, resumes masquerading as personal profiles, and a jobRead more

By Arianna Crawford In this post we’ll address X (formerly known as Twitter). It has changed quite a bit in the last several years but is still a popular platform for B2B communications. This said, it’s not for every brand.   Historically, X was one of the most important platforms, and now it’s forcing some intriguingRead more

B2B social media isn’t boring, and it’s time we start thinking about it as strategically, creatively, and energetically as we do consumer social. For too long, B2B has been treated as the rigid, buttoned-up counterpart to consumer marketing. The assumption? Social media is best suited for B2C brands tapping into lifestyle trends and viral moments,Read more

Executing effective B2B social media is often similar to B2C social media, but also completely different. In the B2B world, it’s not as relevant or acceptable to post memes or use the “cool best friend” voice to grow your audience and engagement. Your legal team may be strict on content approvals, your starting material isRead more

If you’re in B2B tech, your calendar is packed with industry conferences, customer summits, and webinars. But simply showing up isn’t enough. Successfully marketing your event presence on social media can be the difference between an empty booth and a packed session—or between passive engagement and real pipeline impact. Yet, most event promotion strategies onRead more

Data Analytics Insights on Microsoft/CrowdStrike IT Outage The Microsoft/CrowdStrike IT outage of July 19th, 2024 might go down as one of the biggest crisis spillovers in recent history. From thousands of affected fliers to issues with 911 lines, people across the world got a hard look at its technical systems. To make sense of howRead more