It’s not easy for a B2B tech company to break through with earned media. Editorial teams continue to shrink. Only the biggest of the big tech giants is covered with regularity. And very few of tech’s dwindling media outlets dedicate resources to product news anymore. Real-world customer stories still command attention. But we know thatRead more
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Emerging Technology, Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 18 December, 2024 | 0
The Predicted Impact of Trump 2.0 Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in November 2024 versus October 2024 and November 2023. We currently monitor 270+ topics, with dataRead more
Big Valley, Communications, Content Marketing, Story + Content | Comments are Closed | 13 November, 2024 | 0
By Scott Friedman Big Valley’s “AI Disclosure and Transparency: Closing the Trust Gap” report was designed to inspire wider awareness of AI dialogues and inspire business, marketing and communications leaders to engage in more conversation about the use of AI in their product and business decision making. One key question the report focused on: WhatRead more
Emerging Technology, Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 4 November, 2024 | 0
Is this our new normal? Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in September 2024 versus August 2024 and September 2023. We currently monitor 270+ topics, with data andRead more
Emerging Technology, Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 30 September, 2024 | 0
Regulations, Fraud, and the Election Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in August 2024 versus July 2024 and August 2023. We currently monitor 270+ topics, with data andRead more
In the fast-paced world of technology and business, one trend stands out like a glitch in the system: tech executives are delivering increasingly bland and uninspired commentary. This phenomenon, best described as “milquetoast communication,” has reached near-epidemic levels. It wasn’t always like this. Over the years, I’ve noticed a significant decline in the number ofRead more
Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 28 August, 2024 | 0
AI and Cybersecurity Conversations Dominate Summer 2024 Discussions A Rollercoaster to End the Summer Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in July 2024 versus June 2024 and JulyRead more
Big Valley, Interviews + Events, Media + Influencers, Story + Content, Strategy, Tech Industry Events | Comments are Closed | 21 August, 2024 | 0
With Black Hat USA 2024 now officially over, it’s time to reflect on what we saw and heard. The event welcomed more than 20,000 in-person attendees at the Mandalay Bay Convention Center in Las Vegas. Although smaller by half in terms of the number of attendees compared to RSAC, Black Hat seemed crowded and itsRead more
Big Valley, Interviews + Events, Media + Influencers, Story + Content, Strategy, Tech Industry Events | Comments are Closed | 2 August, 2024 | 0
Cybersecurity Expert Tips for Making the Most of Black Hat USA 2024 As we head into a busy week at Black Hat USA, cybersecurity – and cybersecurity vendors – are making headlines. The recent DarkReading story, “Security Firm Accidentally Hires North Korean Hacker, Did Not KnowBe4,” is a sober reminder of the nation state threatRead more
Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 23 July, 2024 | 0
Top Conversations in Technology for Marketers Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in June 2024 versus May 2024 and June 2023. We currently monitor 200+ topics, with dataRead more
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