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Gabriel Bassett is the lead data scientist and a contributing author on the Data Breach Investigations Report team at Verizon Enterprise Solutions, specializing in data science and graph theory applications to cyber security (including VERIS and Attack Flow).  He supports several information security data science conferences, is game architect for the Pros vs Joes CaptureRead more

“Thought leadership” is one of the most over-used phrases in technology marketing. Everyone wants it. Most are trying to get it. Very few have it. If you’re in the first two camps, here are a few lessons from the third: Thought leadership is earned, not published. We hear from a lot of marketers that they areRead more

Welcome to the April 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2022) and year-over-year (April 2021).       BigRead more

Welcome to our latest edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling to help technology marketers maximize relevance and adapt to changing market dynamics. In this analysis, we focus on variations in news and blog citation volumes over the past three years, comparing top conversations in 2021 toRead more

Welcome to the October 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2021) and year-over-year (versus October 2020).      Big Picture: Are you sickRead more

Welcome to the September 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2021) and year-over-year (versus September 2020).      Big Picture: As someone who is alreadyRead more

Welcome to the August 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2021) and year-over-year (versus August 2020).      Big Picture: As hot dataRead more

Welcome to the July 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus June 2021) and year-over-year (versus July 2020).       Big Picture: Despite all theRead more

Welcome to the June 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus  May  2021) and year-over-year (versus  June  2020).     Read more

Welcome to the May 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus April 2021) and year-over-year (versus May 2020).    Trending: May 2021 was amazing if you are aRead more