Because the algorithm favors people, not logos, and your executives are busy being executives. The Company LinkedIn Page Isn’t Enough It’s a critical part of your digital presence. It’s where people go to learn who you are, what you do, and what you stand for. But when it comes to reach and engagement? The companyRead more
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Big Valley, Communications, Digital + Social, Events, Interviews + Events, Marketing, Social, Tech Industry Events | Comments are Closed | 18 June, 2025 | 0
I expect many tech executives must largely live in fear of ghost writers. Putting your name to someone else’s writing is a scary prospect, particularly when so many writers miss the mark. I should know. Earlier in my career, I opened an email from a new client about a piece I’d ghosted for him. WithRead more
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