Because the algorithm favors people, not logos, and your executives are busy being executives. The Company LinkedIn Page Isn’t Enough It’s a critical part of your digital presence. It’s where people go to learn who you are, what you do, and what you stand for. But when it comes to reach and engagement? The companyRead more
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Big Valley, Communications, Digital + Social, Events, Interviews + Events, Marketing, Social, Tech Industry Events | Comments are Closed | 18 June, 2025 | 0
Content Marketing, Story + Content, Strategy + Positioning | Comments are Closed | 25 July, 2022 | 0
I detest the term “thought leadership.” It’s a pet peeve, but thought leadership isn’t something that you somehow “do.” Tim Marklein nails it when he makes the case that this is something that has to be earned. It’s not to be – or shouldn’t be – lumped into the same sentence with demand generation. SplittingRead more
Communications, Marketing, Media + Influencers, Social, Story + Content, Strategy + Positioning | Comments are Closed | 25 May, 2022 | 0
“Thought leadership” is one of the most over-used phrases in technology marketing. Everyone wants it. Most are trying to get it. Very few have it. If you’re in the first two camps, here are a few lessons from the third: Thought leadership is earned, not published. We hear from a lot of marketers that they areRead more
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