Blog

By Steve Kerns Communications teams face increasing challenges to securing media coverage for their news, brand and reputation efforts, and executive thought leadership perspectives. While building better stories and adjusting expectations can be effective ways for them to demonstrate their ongoing value and impact to their CMOs, could forging new types of relationships with otherRead more

As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and the fast-growing registered media list to the many new initiatives and activities, which keep the event fresh and informative for itsRead more

This fall, I attended the Axios BFD Summit in New York City. The annual dealmakers summit was a half-day event consisting of engaging 20-minute on-stage discussions between top executives and Axios editors and reporters. I won’t go into the key themes here. You can find those here. Instead, as a marketing/communications professional, what stood outRead more

Engaging AI Reporters During a Hype Cycle By Ashley Paula-Legge If you’re in a communications role for an AI company that doesn’t have the brand recognition of Big Tech or let’s say Perplexity, Nvidia or OpenAI, how do you break through to reporters without AI-washing? How do you get their attention and keep it? It’sRead more

Welcome to the January 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-monthRead more

Welcome to the December 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-monthRead more

Welcome to the November 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-monthRead more

Welcome to the October 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-monthRead more

Welcome to the September 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-month (versus August 2023)Read more

Welcome to the August 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versusRead more