Big ValleyBig ValleyBig ValleyBig Valley
  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT

Blog

Home Archive by category "Innovation"
AI at TechCrunch Disrupt: Ethics, Disinformation and Content

Navigating AI Ethics: Disinformation and Content

By Ashley Paula-Legge | Innovation, Interviews + Events, Media + Influencers | Comments are Closed | 27 September, 2023 | 0

While its impact can be over-hyped or exaggerated, AI is arguably fueling the largest technology transformation since the .com era. And is forever changing the way we live and work. So it was quite fitting that Day Two of TechCrunch Disrupt had an entire industry stage devoted to discussions about AI. A stage at whichRead more

Fast Company Innovation Festival 2023 - Humanizing Gen AI

Humanizing AI: A New Frontier

By Joshua Swarz | Innovation, Interviews + Events | Comments are Closed | 21 September, 2023 | 0

On a bright, crisp, and clear day in New York City, I, along with thousands of other tech geeks, descended upon lower Manhattan to join together at the Fast Company Innovation Festival. Like many other conferences this year, the buzz and focus of the festival was all about Gen AI. Since the announcement of ChatGPTRead more

The Role of AI in Transforming Communications

By Ashley Paula-Legge | Communications, Innovation | Comments are Closed | 15 June, 2023 | 0

The excitement – and fear – generated by Artificial Intelligence (AI)  makes it hard to know what to think about AI in communications. Much of the conversation has focused on the technology’s job-killing potential as major companies edge closer to replacing employees with AI. It’s hard not to sink  into a doomsday spiral – andRead more

Networking Strategies for Success at RSAC 2023

By Andy Shane | Big Valley, Communications, Influencer Marketing, Innovation, Interviews + Events, Marketing, Media + Influencers, Research + Analytics, Silicon Valley, Strategy + Positioning | Comments are Closed | 15 March, 2023 | 3

The Roads Most Traveled Take Us to RSA 🚗 For Josh Swarz, myself, and the other seasoned professionals at Big Valley Marketing, trade shows provide an opportunity to further position our clients as thought leaders by sharing their stories with the media. With more than 2,000 shows under our collective belts, Big Valley Leadership, ClientRead more

Future of Cybersecurity: Insights from Linda Gray Martin

By Karen Burke | Communications, Innovation, Interviews + Events, Media + Influencers, Research + Analytics, Silicon Valley, Story + Content | Comments are Closed | 7 March, 2023 | 0

With more than 25 years of experience in the technology industry, Linda Gray Martin is Senior Vice President of RSA Conference. In this role, Gray Martin’s ultimate goal is to ensure RSAC is the “must-go-to, can’t miss” cybersecurity conference and year-round learning platform for the industry, offering attendees an exceptional experience at its’ global eventsRead more

3 Trends to Watch in Healthcare Technology

By Mel Johnson | Healthcare, Innovation, Interviews + Events | Comments are Closed | 8 December, 2022 | 0

  Last month I jumped back into the world of travel and landed in the city of lights at the HLTH 2022 Event in Las Vegas. HLTH is young at just 5 years old, but full of energy. Over 12,000 of the world’s leaders in healthcare and technology converged for 3 days of collaboration, toughRead more

Tech Trends of June 2021: A Comprehensive Look

By Inga Starrett | Big Valley, Content Marketing, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 27 July, 2021 | 0

Welcome to the June 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus  May  2021) and year-over-year (versus  June  2020).     Read more

May 2021 Tech Update: The Rise of Ransomware

By Inga Starrett | Big Valley, Communications, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 30 June, 2021 | 0

Welcome to the May 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus April 2021) and year-over-year (versus May 2020).    Trending: May 2021 was amazing if you are aRead more

April 2021 Emerging Tech Trends: Cryptocurrency’s Rise

By Inga Starrett | Big Valley, Communications, Content Marketing, Digital, Innovation, Marketing, Media + Influencers, Research + Analytics, Social, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 25 May, 2021 | 0

Welcome to the April 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2021) and year-over-year (versus April 2020).     Trending: So, it’s interesting to see how tech conversationsRead more

Get Ready: the AI Transformation is Upon Us

By Charlie Cooper | Digital, Innovation, Silicon Valley, Story + Content, Strategy + Positioning, Uncategorized | Comments are Closed | 3 March, 2021 | 0

Even before COVID forced us all to spend inordinate amounts of time at home, I was a sucker for quarterly conference calls where publicly-held firms field no-nonsense questions from a collection of impatient Wall Street analysts. There’s really nothing like it. This is the no-BS zone where, for an hour or so, the sundry moversRead more

12

Helping technology companies for ten years
to grow, win, and lead through effective,
expert-driven marketing and communications.

Connect

I want to hire Big Valley
hireus@bigvalley.co

I want to work for Big Valley
workwithus@bigvalley.co

Follow us
  • LinkedIn

Recent Posts

  • Is a Journalism Degree Still Worth It in 2025? Insights from Lehigh University’s Professor Brian Creech

    A conversation with Professor Brian Creech (Chair of the Department of Journalism

    22 May, 2025
  • Ten SaaStr Takeaways: We’re All Just Kids in an AI Candy Store

    Last week, I was fortunate enough to spend a couple of days

    19 May, 2025
  • To X, or Not to X

    By Arianna Crawford In this post we’ll address X (formerly known as

    13 May, 2025
Copyright 2024 Big Valley Marketing | All Rights Reserved
  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT
Big Valley