Blog

In the fast-paced world of technology and business, one trend stands out like a glitch in the system: tech executives are delivering increasingly bland and uninspired commentary. This phenomenon, best described as “milquetoast communication,” has reached near-epidemic levels. It wasn’t always like this. Over the years, I’ve noticed a significant decline in the number ofRead more

AI and Cybersecurity Conversations Dominate Summer 2024 Discussions A Rollercoaster to End the Summer Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in July 2024 versus June 2024 and JulyRead more

With Black Hat USA 2024 now officially over, it’s time to reflect on what we saw and heard. The event welcomed more than 20,000 in-person attendees at the Mandalay Bay Convention Center in Las Vegas. Although smaller by half in terms of the number of attendees compared to RSAC, Black Hat seemed crowded and itsRead more

Cybersecurity Expert Tips for Making the Most of Black Hat USA 2024 As we head into a busy week at Black Hat USA, cybersecurity – and cybersecurity vendors – are making headlines. The recent DarkReading story, “Security Firm Accidentally Hires North Korean Hacker, Did Not KnowBe4,” is a sober reminder of the nation state threatRead more

Top Conversations in Technology for Marketers Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in June 2024 versus May 2024 and June 2023. We currently monitor 200+ topics, with dataRead more

Data Analytics Insights on Microsoft/CrowdStrike IT Outage The Microsoft/CrowdStrike IT outage of July 19th, 2024 might go down as one of the biggest crisis spillovers in recent history. From thousands of affected fliers to issues with 911 lines, people across the world got a hard look at its technical systems. To make sense of howRead more

Black Hat USA 2024: Insights from Cybersecurity Storytelling Strategists While annual threat research reports like Verizon DBIR make big media splashes, the reality is  security vendors, reporters, and government agencies are doing threat research storytelling everyday. With cybersecurity a national security issue, the “how” these stories get told is more important than ever. With BlackRead more

Earlier this month, we took a broad look at the Top Conversations in Tech in May 2024, where we analyze hot and declining trends to help technology marketers maximize their relevance. Join us now for a deep dive on Cybersecurity, a topic that has been gaining traction over the past few years. Cybersecurity has experiencedRead more

Earlier this month, we took a broad look at the Top Conversations in Tech for May 2024, where we analyze hot and declining trends to help technology marketers maximize their relevance. Join us now for a deep dive on Artificial Intelligence, a topic that has been at the top of our charts for 12 ofRead more

Top Conversations in Tech: May 2024 Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in May 2024 versus April 2024 and May 2023. We currently monitor 270+ topics, with dataRead more