Blog

“We need more leads.” It’s a familiar refrain in the CMO playbook, and it’s visible, measurable, and often the fastest way to show impact. But what if we told you that the greatest opportunity for strategic marketing leadership isn’t at the top of the funnel, but after the deal closes? Most B2B tech marketing organizationsRead more

Marketing leaders are under pressure. Expectations are rising. Budgets aren’t. You’re launching campaigns, refining messaging, running webinars, and briefing executives. But something’s off. The results don’t match the effort. The narrative doesn’t land. The leads aren’t converting. More often than not, it comes down to one root cause: you’re not speaking to the right people,Read more

Last week, I was fortunate enough to spend a couple of days in sunny Northern California with Big Valley’s Founder & CEO, Tim Marklein, at the SaaStr Annual AI Summit. I’ve been working in SaaS since 2010…and the urgency and genuine excitement of this conference have me energized and curious about the future of ourRead more

Why even the best marketing leaders feel stuck—and how to break through. Being a senior marketing leader can sometimes feel like walking a tightrope…alone. You’re expected to be the creative visionary and the data-driven operator. You’re the one translating between brand, product, sales, and the boardroom. Every department has ideas for what marketing should beRead more

Last week, Big Valley Marketing announced three expanded strategic services to help B2B companies build brand reputation, drive demand generation, and strengthen intelligent decision-making. One of those services is the brand-new Marketing Strategy practice, which I’m thrilled to lead. Our Marketing Strategy practice helps clients align marketing initiatives with business priorities and build resilient, high-performingRead more

The human body, tech companies and artificial intelligence all walk into a Las Vegas bar… Last month, I had the privilege of exploring the future of human health and technology at the annual HLTH conference, set against the vibrant backdrop of Las Vegas. This premier gathering of over 12,000 attendees brings together the most innovativeRead more

Last month, I had the privilege of attending the DIA 2024 conference, the premier event for professionals in drug development and regulatory affairs. Often, this group of 5,000 clinical research professionals are working at desks, computers, and buried in spreadsheets and systems, navigating the complicated and complex industry that is clinical research. But this conferenceRead more

One of the most critical parts of a B2B tech company’s marketing strategy is leveraging your early adopter customers through a strategic customer marketing program. Before you can cross that chasm and enter the early majority phase, early adopters and their voices in the market are vital to building that bridge.  So, how do youRead more

I am eager to attend the SCOPE Summit this week in Orlando, FL (and as a Wisconsinite, I am more than ok with warm weather opportunities during the winter). I’ll be meeting with clients and gathering firsthand insight into the trends, challenges, and opportunities for companies that are changing the course of healthcare by leveragingRead more

It’s safe to say that conferences are back to total health as 40,000 healthcare IT professionals met at HIMSS 2023 to explore new trends, discuss challenges, and collaborate on solutions. Hosted in Chicago this year, the Windy City provided a perfect backdrop for coming together post-pandemic to address many issues that still plague the healthcareRead more