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Home Articles posted by Mel Johnson

Ten SaaStr Takeaways: We’re All Just Kids in an AI Candy Store

By Mel Johnson | Marketing Strategy | Comments are Closed | 19 May, 2025 | 0

Last week, I was fortunate enough to spend a couple of days in sunny Northern California with Big Valley’s Founder & CEO, Tim Marklein, at the SaaStr Annual AI Summit. I’ve been working in SaaS since 2010…and the urgency and genuine excitement of this conference have me energized and curious about the future of ourRead more

Marketing Leaders: You’re Not Failing. You’re Leading in a Lonely System.

By Mel Johnson | Marketing Strategy | Comments are Closed | 12 May, 2025 | 0

Why even the best marketing leaders feel stuck—and how to break through. Being a senior marketing leader can sometimes feel like walking a tightrope…alone. You’re expected to be the creative visionary and the data-driven operator. You’re the one translating between brand, product, sales, and the boardroom. Every department has ideas for what marketing should beRead more

The Increasing Pressure on Marketing: Why a Strategic Approach is Non-Negotiable

By Mel Johnson | Marketing Strategy | Comments are Closed | 23 April, 2025 | 0

Last week, Big Valley Marketing announced three expanded strategic services to help B2B companies build brand reputation, drive demand generation, and strengthen intelligent decision-making. One of those services is the brand-new Marketing Strategy practice, which I’m thrilled to lead. Our Marketing Strategy practice helps clients align marketing initiatives with business priorities and build resilient, high-performingRead more

HLTH 2024: Collaboration and Integration Light the Path to Progress

By Mel Johnson | Digital Health, Emerging Technology, Healthcare, Interviews + Events, Tech Industry Events | Comments are Closed | 19 November, 2024 | 0

The human body, tech companies and artificial intelligence all walk into a Las Vegas bar… Last month, I had the privilege of exploring the future of human health and technology at the annual HLTH conference, set against the vibrant backdrop of Las Vegas. This premier gathering of over 12,000 attendees brings together the most innovativeRead more

Clinical Research Trends from DIA 2024

By Mel Johnson | Digital Health, Emerging Technology, Healthcare, Interviews + Events, Tech Industry Events | Comments are Closed | 2 July, 2024 | 0

Last month, I had the privilege of attending the DIA 2024 conference, the premier event for professionals in drug development and regulatory affairs. Often, this group of 5,000 clinical research professionals are working at desks, computers, and buried in spreadsheets and systems, navigating the complicated and complex industry that is clinical research. But this conferenceRead more

Top 4 Tips for Mastering B2B Customer Marketing Strategy

By Mel Johnson | Big Valley, Communications, Content Marketing, Story + Content | Comments are Closed | 3 May, 2024 | 2

One of the most critical parts of a B2B tech company’s marketing strategy is leveraging your early adopter customers through a strategic customer marketing program. Before you can cross that chasm and enter the early majority phase, early adopters and their voices in the market are vital to building that bridge.  So, how do youRead more

What Your 2024 Marketing Plan & Wellness Routine Have In Common - a blog post by Mel Johnson, Big Valley Marketing's Client Partner

Key Strategies for Digital Health Marketing

By Mel Johnson | Digital Health, Marketing | Comments are Closed | 12 February, 2024 | 0

I am eager to attend the SCOPE Summit this week in Orlando, FL (and as a Wisconsinite, I am more than ok with warm weather opportunities during the winter). I’ll be meeting with clients and gathering firsthand insight into the trends, challenges, and opportunities for companies that are changing the course of healthcare by leveragingRead more

HIMSS23 Healthcare Trends Overview

By Mel Johnson | Interviews + Events, Strategy + Positioning | Comments are Closed | 21 April, 2023 | 0

It’s safe to say that conferences are back to total health as 40,000 healthcare IT professionals met at HIMSS 2023 to explore new trends, discuss challenges, and collaborate on solutions. Hosted in Chicago this year, the Windy City provided a perfect backdrop for coming together post-pandemic to address many issues that still plague the healthcareRead more

Marketing Strategies for Healthcare Technology

By Mel Johnson | Interviews + Events, Strategy + Positioning | Comments are Closed | 10 April, 2023 | 0

When the healthcare industry is flooded with technology solutions to solve today’s challenges – how do you ensure your voice is heard? One of the reasons I love working in software and technology is that it has the power to solve complex challenges – and if you work in healthcare, you know there are aRead more

3 Trends to Watch in Healthcare Technology

By Mel Johnson | Healthcare, Innovation, Interviews + Events | Comments are Closed | 8 December, 2022 | 0

  Last month I jumped back into the world of travel and landed in the city of lights at the HLTH 2022 Event in Las Vegas. HLTH is young at just 5 years old, but full of energy. Over 12,000 of the world’s leaders in healthcare and technology converged for 3 days of collaboration, toughRead more

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Recent Posts

  • Ten SaaStr Takeaways: We’re All Just Kids in an AI Candy Store

    Last week, I was fortunate enough to spend a couple of days

    19 May, 2025
  • To X, or Not to X

    By Arianna Crawford In this post we’ll address X (formerly known as

    13 May, 2025
  • Marketing Leaders: You’re Not Failing. You’re Leading in a Lonely System.

    Why even the best marketing leaders feel stuck—and how to break through.

    12 May, 2025
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  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT
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