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By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast In the second part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy explores the evolution of paid opportunities and their role in today’s communications plans.   TheRead more

By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast   This is the first in a series of posts on how the B2B tech media landscape is changing and how those changes are impacting how brands shape their editorial plans.   Pitching B2B tech isn’t for the faint of heart. I’ve personallyRead more

The Predicted Impact of Trump 2.0  Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in November 2024 versus October 2024 and November 2023. We currently monitor 270+ topics, with dataRead more

This fall, I attended the Axios BFD Summit in New York City. The annual dealmakers summit was a half-day event consisting of engaging 20-minute on-stage discussions between top executives and Axios editors and reporters. I won’t go into the key themes here. You can find those here. Instead, as a marketing/communications professional, what stood outRead more

Is this our new normal? Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in September 2024 versus August 2024 and September 2023. We currently monitor 270+ topics, with data andRead more

Regulations, Fraud, and the Election Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in August 2024 versus July 2024 and August 2023. We currently monitor 270+ topics, with data andRead more

In the fast-paced world of technology and business, one trend stands out like a glitch in the system: tech executives are delivering increasingly bland and uninspired commentary. This phenomenon, best described as “milquetoast communication,” has reached near-epidemic levels. It wasn’t always like this. Over the years, I’ve noticed a significant decline in the number ofRead more

Building on last year’s post about AI and journalism, Season 2 of our Pressing Matters podcast focused on asking all of our guests how they figured AI would impact the future of journalism. A dozen episodes and 13 distinguished guests later, it’s still anyone’s guess. Not that we didn’t try and get to the bottomRead more

AI and Cybersecurity Conversations Dominate Summer 2024 Discussions A Rollercoaster to End the Summer Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in July 2024 versus June 2024 and JulyRead more

With Black Hat USA 2024 now officially over, it’s time to reflect on what we saw and heard. The event welcomed more than 20,000 in-person attendees at the Mandalay Bay Convention Center in Las Vegas. Although smaller by half in terms of the number of attendees compared to RSAC, Black Hat seemed crowded and itsRead more