Supply Chain in the Spotlight Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in April 2025 versus March 2025 and April 2024. We currently monitor 270+ topics, with data andRead more
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Emerging Technology, Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 30 May, 2025 | 0
Big Valley, Communications, Content Marketing, Interviews + Events, Marketing, Story + Content | Comments are Closed | 22 May, 2025 | 0
A conversation with Professor Brian Creech (Chair of the Department of Journalism and Communication at Lehigh University) By Karen Burke (Cybersecurity Story + Content Lead at Big Valley Marketing) When I graduated from Lehigh University in journalism, I first worked at both newspapers and magazines before moving into book publishing and later, the tech field.Read more
Emerging Technology, Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 29 April, 2025 | 0
Step Aside GenAI, AI Agents are Here! Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in March 2025 versus February 2025 and March 2024. We currently monitor 270+ topics, withRead more
Big Valley, Communications, CyberSecurity, Events, Interviews + Events, Marketing, Media + Influencers, News Release, Story + Content, Strategy, Tech Industry Events | Comments are Closed | 2 April, 2025 | 0
As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and the fast-growing registered media list to the many new initiatives and activities, which keep the event fresh and informative for itsRead more
Emerging Technology, Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 26 March, 2025 | 0
From Layoffs to Artificial Intelligence and Supply Chains Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in February 2025 versus January 2025 and February 2024. We currently monitor 270+ topics,Read more
A few years ago, I helped my folks pack up and move to a new place. During the packing and purging of decades of accumulated stuff, my Mom invited me to peruse the bookshelves and take anything of interest—one of my picks was Deadline Artists, an anthology and celebration of some of America’s greatest newspaperRead more
Emerging Technology, Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 28 February, 2025 | 0
DeepSeek Stole the Show… but Not Really Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in January 2025 versus December 2024 and January 2024. We currently monitor 270+ topics, withRead more
I expect many tech executives must largely live in fear of ghost writers. Putting your name to someone else’s writing is a scary prospect, particularly when so many writers miss the mark. I should know. Earlier in my career, I opened an email from a new client about a piece I’d ghosted for him. WithRead more
Several years ago, I was pleasantly surprised to see and hear content strategy discussed more in B2B technology tradeshow panels and conversations. At one show in particular, I saw leading brands address the power of visual storytelling and heard various CMOs talk about how they try to involve customers and the broader community in theRead more
Emerging Technology, Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 27 January, 2025 | 0
Call Mulder: The Case of Mysterious Drone Sightings Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in December 2024 versus November 2024 and December 2023. We currently monitor 270+ topics,Read more
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