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Home Archive by category "Tech Industry Events"

Q&A with Ben Waring, Director of Global PR & Communications, RSAC

By Karen Burke | Big Valley, Communications, CyberSecurity, Events, Interviews + Events, Marketing, Media + Influencers, News Release, Story + Content, Strategy, Tech Industry Events | Comments are Closed | 2 April, 2025 | 0

As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and the fast-growing registered media list to the many new initiatives and activities, which keep the event fresh and informative for itsRead more

15 Smart Ways to Use Social Media to Drive B2B Tech Event Attendance + Engagement

By Adriana Nguyen | Big Valley, Communications, Digital + Social, Events, Interviews + Events, Marketing, Social, Tech Industry Events | Comments are Closed | 11 March, 2025 | 0

If you’re in B2B tech, your calendar is packed with industry conferences, customer summits, and webinars. But simply showing up isn’t enough. Successfully marketing your event presence on social media can be the difference between an empty booth and a packed session—or between passive engagement and real pipeline impact. Yet, most event promotion strategies onRead more

The Key to Media Interviews: Be Prepared, Not Rehearsed

By Ashley Paula-Legge | Communications, Interviews + Events, Media + Influencers, Tech Industry Events | Comments are Closed | 9 December, 2024 | 0

This fall, I attended the Axios BFD Summit in New York City. The annual dealmakers summit was a half-day event consisting of engaging 20-minute on-stage discussions between top executives and Axios editors and reporters. I won’t go into the key themes here. You can find those here. Instead, as a marketing/communications professional, what stood outRead more

HLTH 2024: Collaboration and Integration Light the Path to Progress

By Mel Johnson | Digital Health, Emerging Technology, Healthcare, Interviews + Events, Tech Industry Events | Comments are Closed | 19 November, 2024 | 0

The human body, tech companies and artificial intelligence all walk into a Las Vegas bar… Last month, I had the privilege of exploring the future of human health and technology at the annual HLTH conference, set against the vibrant backdrop of Las Vegas. This premier gathering of over 12,000 attendees brings together the most innovativeRead more

Black Hat USA 2024 Key Takeaways

By Karen Burke | Big Valley, Interviews + Events, Media + Influencers, Story + Content, Strategy, Tech Industry Events | Comments are Closed | 21 August, 2024 | 0

With Black Hat USA 2024 now officially over, it’s time to reflect on what we saw and heard. The event welcomed more than 20,000 in-person attendees at the Mandalay Bay Convention Center in Las Vegas. Although smaller by half in terms of the number of attendees compared to RSAC, Black Hat seemed crowded and itsRead more

Black Hat 2024 Preview: Key Cybersecurity Trends and Insights

By Karen Burke | Big Valley, Interviews + Events, Media + Influencers, Story + Content, Strategy, Tech Industry Events | Comments are Closed | 2 August, 2024 | 0

Cybersecurity Expert Tips for Making the Most of Black Hat USA 2024 As we head into a busy week at Black Hat USA, cybersecurity – and cybersecurity vendors – are making headlines. The recent DarkReading story, “Security Firm Accidentally Hires North Korean Hacker, Did Not KnowBe4,” is a sober reminder of the nation state threatRead more

The Art of Threat Research Storytelling

By Karen Burke | Big Valley, Interviews + Events, Media + Influencers, Story + Content, Strategy, Tech Industry Events | Comments are Closed | 10 July, 2024 | 0

Black Hat USA 2024: Insights from Cybersecurity Storytelling Strategists While annual threat research reports like Verizon DBIR make big media splashes, the reality is  security vendors, reporters, and government agencies are doing threat research storytelling everyday. With cybersecurity a national security issue, the “how” these stories get told is more important than ever. With BlackRead more

Clinical Research Trends from DIA 2024

By Mel Johnson | Digital Health, Emerging Technology, Healthcare, Interviews + Events, Tech Industry Events | Comments are Closed | 2 July, 2024 | 0

Last month, I had the privilege of attending the DIA 2024 conference, the premier event for professionals in drug development and regulatory affairs. Often, this group of 5,000 clinical research professionals are working at desks, computers, and buried in spreadsheets and systems, navigating the complicated and complex industry that is clinical research. But this conferenceRead more

DNS Security Evolution with Dr. Mockapetris

By Karen Burke | Story + Content, Tech Industry Events | Comments are Closed | 10 April, 2024 | 1

With AI expected to dominate this year’s RSAC sessions and keynotes, we spoke with Dr. Paul Mockapetris, the inventor of the Domain Name System (DNS), about the role of AI on cybersecurity, the latest about DNS-based risks, and what it takes to become an impactful leader in the tech industry. Note: This interview has beenRead more

Cyber Security Collage

CES 2024 Highlights: The Future of Tech Is Near

By Peter Rydell | Emerging Technology, Tech Industry Events | Comments are Closed | 22 January, 2024 | 0

CES 2024 is a wrap, ushering in a new generation of high-tech gadgets, bigger (and transparent) screens, cutting-edge appliances, and emerging tech we’ve grown to expect from the premier consumer electronic trade show – and, of course, AI. Lots and lots of AI. This year’s show, which drew 135K attendees (a roughly 20K increase overRead more

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