By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast In the fourth part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy asserts that brands risk missed opportunities by not addressing topics at the intersection of politics,Read more
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Emerging Technology, Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 27 January, 2025 | 0
Call Mulder: The Case of Mysterious Drone Sightings Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in December 2024 versus November 2024 and December 2023. We currently monitor 270+ topics,Read more
By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast In the second part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy explores the evolution of paid opportunities and their role in today’s communications plans. TheRead more
By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast This is the first in a series of posts on how the B2B tech media landscape is changing and how those changes are impacting how brands shape their editorial plans. Pitching B2B tech isn’t for the faint of heart. I’ve personallyRead more
Emerging Technology, Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 18 December, 2024 | 0
The Predicted Impact of Trump 2.0 Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in November 2024 versus October 2024 and November 2023. We currently monitor 270+ topics, with dataRead more
Digital Health, Emerging Technology, Healthcare, Interviews + Events, Tech Industry Events | Comments are Closed | 19 November, 2024 | 0
The human body, tech companies and artificial intelligence all walk into a Las Vegas bar… Last month, I had the privilege of exploring the future of human health and technology at the annual HLTH conference, set against the vibrant backdrop of Las Vegas. This premier gathering of over 12,000 attendees brings together the most innovativeRead more
Big Valley, Communications, Content Marketing, Story + Content | Comments are Closed | 13 November, 2024 | 0
By Scott Friedman Big Valley’s “AI Disclosure and Transparency: Closing the Trust Gap” report was designed to inspire wider awareness of AI dialogues and inspire business, marketing and communications leaders to engage in more conversation about the use of AI in their product and business decision making. One key question the report focused on: WhatRead more
Emerging Technology, Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 4 November, 2024 | 0
Is this our new normal? Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in September 2024 versus August 2024 and September 2023. We currently monitor 270+ topics, with data andRead more
By Charles Cooper B2B tech companies face unique challenges when incorporating AI into their content strategies. However, they often make things more difficult by committing a few common missteps. Let’s explore where things typically go wrong. Over-Automating Without a Human Touch In B2B, where building relationships and trust is critical, you can’t afford toRead more
Emerging Technology, Market Intelligence, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | Comments are Closed | 30 September, 2024 | 0
Regulations, Fraud, and the Election Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in August 2024 versus July 2024 and August 2023. We currently monitor 270+ topics, with data andRead more
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