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Last week at Content Marketing World in San Diego, I had the privilege of speaking about what I call the “five feet of fear”,  that brief but daunting walk from your seat to the stage. Those steps may seem small, but they represent a larger truth: presenting is never about perfection. It’s about connection. AndRead more

By Karen Burke and Chris Palm With Black Hat USA 2025 now officially over, it’s time to reflect on what we saw and heard. With Black Hat reporting fewer in-person attendees than last year, attendance did appear lighter at both the sessions and on the exhibit floor. As predicted, AI was everywhere, including a stand-aloneRead more

By Alexis Harrison This week at Black Hat USA, over 20,000 attendees will descend on Las Vegas, including security engineers, researchers, CISOs, public and private sector security professionals from across the globe. Unlike RSAC, Black Hat briefings and expo only run two days – so you need to be strategic and make the most ofRead more

By Karen Burke Black Hat, one of the industry’s signature events, will take place from August 2-7 at Mandalay Bay in Las Vegas. In this interview, Steve Wylie, Vice President and General Manager of Black Hat, previews what’s new this year, top content themes, the value the show delivers beyond lead generation, and how exhibitorsRead more

Because the algorithm favors people, not logos, and your executives are busy being executives. The Company LinkedIn Page Isn’t Enough It’s a critical part of your digital presence. It’s where people go to learn who you are, what you do, and what you stand for. But when it comes to reach and engagement? The companyRead more

As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and the fast-growing registered media list to the many new initiatives and activities, which keep the event fresh and informative for itsRead more

If you’re in B2B tech, your calendar is packed with industry conferences, customer summits, and webinars. But simply showing up isn’t enough. Successfully marketing your event presence on social media can be the difference between an empty booth and a packed session—or between passive engagement and real pipeline impact. Yet, most event promotion strategies onRead more

As many of us know, RSA Conference is the biggest cybersecurity trade show of the year, and RSAC 2024 was no exception, with an estimated 40,000 people in attendance. I’m no stranger to RSAC; in my role as Social Media Manager at Big Valley Marketing, I’ve covered the show from afar for many years –Read more

Co-authored by Andy Shane and Joshua Swarz.  During her opening Black Hat 2023 keynote, “Guardians of the AI Era: Navigating the Cybersecurity Landscape of Tomorrow,” Maria Markstedter, Founder and CEO, Azeria Labs, said, “The corporate AI arms race has begun.” While the race may have begun, it still appears to be early days based onRead more

By Big Valley Media + Influencer Leads Josh Swarz and Andy Shane Black Hat USA, which gathers a mix of hackers, threat intelligence analysts, and corporate security folks, returns to Las Vegas’s Mandalay Bay Convention Center this August. Black Hat USA 2023 is expected to bring the heat (literally! It’s been over 100 degrees inRead more