Blog

Because the algorithm favors people, not logos, and your executives are busy being executives. The Company LinkedIn Page Isn’t Enough It’s a critical part of your digital presence. It’s where people go to learn who you are, what you do, and what you stand for. But when it comes to reach and engagement? The companyRead more

By Steve Kerns Communications teams face increasing challenges to securing media coverage for their news, brand and reputation efforts, and executive thought leadership perspectives. While building better stories and adjusting expectations can be effective ways for them to demonstrate their ongoing value and impact to their CMOs, could forging new types of relationships with otherRead more

As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and the fast-growing registered media list to the many new initiatives and activities, which keep the event fresh and informative for itsRead more

If you’re in B2B tech, your calendar is packed with industry conferences, customer summits, and webinars. But simply showing up isn’t enough. Successfully marketing your event presence on social media can be the difference between an empty booth and a packed session—or between passive engagement and real pipeline impact. Yet, most event promotion strategies onRead more

By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast In the fourth part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy asserts that brands risk missed opportunities by not addressing topics at the intersection of politics,Read more

By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast In the third part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy provides early guidance on how to embrace and work with AI-powered reporters. The issue: AIRead more

By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast In the second part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy explores the evolution of paid opportunities and their role in today’s communications plans.   TheRead more

Public relations and communications skills have never been more important for business and organizational success. However, the functions don’t get the respect they deserve because the industry hasn’t evolved beyond tactical ways of measuring impact. The two dominant methods for “valuing” PR have been time (how most agencies charge for their services) and results (how clients and agencies showRead more

In the constantly changing media and influencer landscape, telling great B2B tech stories – which has always been difficult – has only become harder and harder. Far fewer reporters are covering the space, and those that do are often locked in – sometimes not by choice – to covering only the top five or soRead more

“Thought leadership” is one of the most over-used phrases in technology marketing. Everyone wants it. Most are trying to get it. Very few have it. If you’re in the first two camps, here are a few lessons from the third: Thought leadership is earned, not published. We hear from a lot of marketers that they areRead more