Blog

By Arianna Crawford, The Social Media Explorer The Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platforms that may enable them generate new, innovative and uniquely meaningful approaches to reaching out to and interacting with their audiences. Adopting and maintainingRead more

Infrastructure Access and the Diversification of AI Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in May 2025 versus April 2025 and May 2024. We currently monitor 270+ topics, withRead more

Part 2: How to Activate Your Customers and Accelerate Growth In Part 1, we made the case for a significant opportunity in marketing strategy: shifting from a focus solely on acquisition to one that fully embraces the value of existing customers, helping the business deepen trust, drive expansion, and scale advocacy. We believe that CMOsRead more

Because the algorithm favors people, not logos, and your executives are busy being executives. The Company LinkedIn Page Isn’t Enough It’s a critical part of your digital presence. It’s where people go to learn who you are, what you do, and what you stand for. But when it comes to reach and engagement? The companyRead more

It’s undeniable that Facebook is no longer what it once was. Putting aside the controversies around mismanagement of private data and platforming misinformation and incendiary content, the heart of Facebook’s decline is oversaturation. When every person you have ever met, every brand you can think of, and all their thoughts are in one place, itRead more

Supply Chain in the Spotlight Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in April 2025 versus March 2025 and April 2024. We currently monitor 270+ topics, with data andRead more

For most of Big Valley’s B2B tech clients, LinkedIn is the sole focus of their social media strategies. It is not just a place to invest, it is THE investment. And that’s because LinkedIn has been all business, all the time. Their key features – company pages, resumes masquerading as personal profiles, and a jobRead more

By Arianna Crawford In this post we’ll address X (formerly known as Twitter). It has changed quite a bit in the last several years but is still a popular platform for B2B communications. This said, it’s not for every brand.   Historically, X was one of the most important platforms, and now it’s forcing some intriguingRead more

By Arianna Crawford The B2B marketing and communications industry is in the midst of a cultural shift in how we use social media. Our emphasis on the “old guard” platforms, like Facebook, LinkedIn, YouTube, and Twitter no longer applies the way it might have in the “build it and they will come” days of socialRead more

Step Aside GenAI, AI Agents are Here! Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in March 2025 versus February 2025 and March 2024. We currently monitor 270+ topics, withRead more