It can be argued that research and knowledge create ethical responsibility. Every insight starts with interpretation. Every dataset is a composition of the questions we choose to ask, the audiences selected, and the assumptions we accept. Research requires assumptions and choices–otherwise, quite frankly, all work would have to start from stage one every time, withRead more
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Dashboards are shiny. They make us feel productive, even strategic: charts tilting up, numbers in the millions, neat comparisons against competitors. But the real trap of surface‑level metrics is this: we mistake outputs for outcomes. That mistake turns activity into a proxy for impact and confidence into an illusion. The Logic Chain Market intelligence hasRead more
Curiosity is not a weakness. It’s how we win. Every leader faces the same temptation: to accept the first answer, the first number, the first chart that looks convincing. Why resists that temptation. It refuses the easy surface, keeping curiosity alive and forcing clarity, especially when assumptions feel more convenient than evidence. Asking “why” againRead more
By Taylor Voges, PhD and Amber Daugherty, MCM Who is the one of the most trusted technology companies in 2024? Take a moment. What comes to mind? You might name Apple, Google, or Microsoft. Or Meta. Amazon. Yet one independent study, jointly conducted by Newsweek and Statista, pointed elsewhere: Dutch semiconductor company ASML was rankedRead more
One of the best and most daunting aspects of the technology industry is that it’s always changing. The market is fueled daily by both near-term changes (new products, new companies, acquisitions, etc.) and multi-year waves of change—from mainframes and desktop computing to the Internet, smartphones, social media and AI. The best technology companies are alwaysRead more
SAN JOSE, Calif., April 14, 2025 – Big Valley Marketing today formally launched three new consulting practices—Brand Strategy, Marketing Strategy, and Market Intelligence—to help B2B technology leaders drive sustainable growth and strengthen brand reputation while navigating rapidly changing markets. The new practices build on Big Valley’s experience working with leaders and change agents in high-growthRead more
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