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As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and the fast-growing registered media list to the many new initiatives and activities, which keep the event fresh and informative for itsRead more

If you’re in B2B tech, your calendar is packed with industry conferences, customer summits, and webinars. But simply showing up isn’t enough. Successfully marketing your event presence on social media can be the difference between an empty booth and a packed session—or between passive engagement and real pipeline impact. Yet, most event promotion strategies onRead more

With Black Hat USA 2024 now officially over, it’s time to reflect on what we saw and heard. The event welcomed more than 20,000 in-person attendees at the Mandalay Bay Convention Center in Las Vegas. Although smaller by half in terms of the number of attendees compared to RSAC, Black Hat seemed crowded and itsRead more

Cybersecurity Expert Tips for Making the Most of Black Hat USA 2024 As we head into a busy week at Black Hat USA, cybersecurity – and cybersecurity vendors – are making headlines. The recent DarkReading story, “Security Firm Accidentally Hires North Korean Hacker, Did Not KnowBe4,” is a sober reminder of the nation state threatRead more

Black Hat USA 2024: Insights from Cybersecurity Storytelling Strategists While annual threat research reports like Verizon DBIR make big media splashes, the reality is  security vendors, reporters, and government agencies are doing threat research storytelling everyday. With cybersecurity a national security issue, the “how” these stories get told is more important than ever. With BlackRead more

One of the most critical parts of a B2B tech company’s marketing strategy is leveraging your early adopter customers through a strategic customer marketing program. Before you can cross that chasm and enter the early majority phase, early adopters and their voices in the market are vital to building that bridge.  So, how do youRead more

Effective strategies for running high-impact customer co-marketing programs. It’s been nearly five years since I first penned a blog reflecting on how so many companies struggle with running effective, scalable — and genuinely high-impact — customer reference programs. I felt it was important to revisit the topic and offer some sharper perspective and advice forRead more

Yes, AI can write. But it can’t tell your story. As Taylor Berger scrawled across her sign in the early days of the Writers Guild of America protests, “AI doesn’t have childhood trauma.” Leave it to the WGA to have the cleverest placards in the business. But while Ms. Berger’s sign aims to amuse, the debateRead more